Allan spoke to us about digital media and pay per click advertising.
It does not matter how good a site you have developed if no one in your target audience knows it’s existence. We can be far more effective at promoting to our audience who are most likely be receptive at far less cost.
Don’t overlook the obvious: include URLs in all print materials, electronic signatures, digital testimonies, templates, videos, DVDs, etc. In addition, we can purchase keywords for “pay per click” advertising.
If you don’t have a evangelistic site, check out free ones at www.greatcom.org/links.htm. Choose good URL with both .com and .org and country domains if it’s relevant. Also get other groups linking to you.
For Pay Per Click, remember it’s an auction. Choose your main search engines, languages, and terms. Then develop good landing pages, follow up people coming, pray, and monitor results and adjust when necessary.
Are your goals fully developed? Do they require faith without being ridiculous? Pray and plan to be successful. Another strategy to consider is a Global Catalytic Task Force.
Download Allan’s PowerPoint.